Introduction
Welcome to Mr. Bubble® (https://mrbubbleco.com/). Since 1961, Mr. Bubble has been America’s favorite bubble bath, trusted by generations of families to make bath time safe, fun, and memorable. Just as we care deeply about the gentle ingredients we put in our products for your children’s delicate skin, we take the privacy and security of your personal information equally seriously.
This Privacy Policy explains how The Village Company, the maker of Mr. Bubble products, collects, uses, shares, and protects information when you visit our website, purchase our products, contact our customer service team, or interact with us through social media and marketing channels. We are committed to transparency about our data practices and to giving you meaningful control over your personal information.
By accessing or using https://mrbubbleco.com/, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms & Conditions. If you do not agree with our policies and practices, please do not use our website or provide us with your personal information.
Our business address is 10000 Valley View Road, Eden Prairie, MN 55344. For privacy-related questions, you can reach us at support@mrbubbleco.com or by calling 1-800-699-6852.
What Information We Collect
We collect several categories of information to provide you with an excellent shopping experience, fulfill your orders, improve our products, and communicate with you about promotions and new bath time solutions.
Information You Provide Directly: When you create an account, place an order, sign up for our newsletter, participate in promotions, submit product reviews, or contact our customer service team, you may provide personal information including your name, email address, mailing address, shipping address, phone number, payment card information, date of birth, and any messages or content you submit through contact forms or customer service channels.
Automatically Collected Information: When you visit our website, we automatically collect certain technical information through cookies, web beacons, and similar tracking technologies. This includes your IP address, browser type and version, device type and identifiers, operating system, referring and exit pages, clickstream data, pages viewed and the order in which they were viewed, time spent on pages, access times and dates, and general geographic location based on your IP address.
Purchase and Transaction Information: When you buy Mr. Bubble products through our website or through third-party retailers like Amazon, Target, or Walmart, we collect information about your purchase history, product preferences, transaction details, and order fulfillment information. Payment processing is handled securely by trusted third-party payment processors, and we do not store complete credit card numbers on our servers.
Marketing and Communication Preferences: We collect information about your preferences for receiving marketing communications, your interests in specific product categories such as bubble baths, bath bombs, foam soaps, or gift sets, and your interactions with our email campaigns and promotional materials.
User-Generated Content: If you submit product reviews, testimonials, photos of bath time fun, contest entries, or participate in our social media communities, we collect the content you share along with any associated personal information you choose to include.
Children’s Information: Mr. Bubble products are designed for babies, kids, and adults, but our website is directed toward parents and adult caregivers. We do not knowingly collect personal information directly from children under the age of thirteen without verified parental consent. If we learn that we have inadvertently collected such information, we will promptly delete it from our systems.
Use of Information
We use the information we collect for legitimate business purposes that enhance your experience with Mr. Bubble and help us continue providing safe, effective, dermatologist-tested products that families have trusted for sixty-five years.
Order Fulfillment and Customer Service: We process your personal information to fulfill product orders, arrange shipping and delivery, process payments and refunds, respond to your questions and concerns, provide technical support, and communicate with you about your orders and account.
Product Development and Improvement: Customer feedback, purchase patterns, and product reviews help us understand which formulations families love most, whether that’s our Original Bubble Bath with its classic bubble gum scent or our Extra Gentle fragrance-free formula for sensitive skin. This information guides our research and development efforts to create new products that meet real family needs.
Personalized Marketing and Communications: With your consent where required, we send promotional emails about new products, special offers, bath time tips, and Mr. Bubble news. We may personalize these communications based on your purchase history and expressed interests, ensuring you hear about the bubble bath solutions most relevant to your family.
Website Functionality and Optimization: We analyze how visitors navigate our website, which product pages generate the most interest, and where users encounter difficulties. These insights help us improve site design, streamline the shopping experience, and ensure our content about hypoallergenic formulas, tear-free testing, and ingredient safety reaches parents effectively.
Security and Fraud Prevention: We monitor transactions and account activity to detect and prevent fraudulent purchases, unauthorized access, and other potentially illegal activities that could harm our customers or our business.
Legal Compliance: We process personal information to comply with applicable laws and regulations, respond to lawful requests from government authorities, enforce our Terms & Conditions, protect our legal rights, and resolve disputes.
Aggregate Research and Analytics: We create anonymized, aggregated statistics about website traffic, sales trends, and customer demographics that do not identify individual users. These insights inform business decisions and may be shared with business partners or used in public communications.
Third-Party Disclosure
Mr. Bubble values your privacy and does not sell your personal information to third parties. We do, however, share information with carefully selected service providers and partners who help us operate our business and serve you better.
Service Providers and Vendors: We share information with trusted companies that provide essential services including payment processing, order fulfillment and shipping, email delivery, cloud hosting, customer service platforms, marketing analytics, website functionality, and data security services. These providers are contractually obligated to protect your information and use it only for the specific services they perform on our behalf.
Retail and E-Commerce Partners: When you purchase Mr. Bubble products through third-party retailers such as Amazon, Target, or Walmart, those companies collect and process your information according to their own privacy policies. We may receive aggregated sales data and general customer feedback from these partners, but we do not receive your complete personal information from these transactions unless you separately choose to interact with us directly.
Marketing and Advertising Partners: We work with advertising networks, social media platforms, and marketing technology companies to deliver relevant advertisements about our bubble baths, bath bombs, and body care products to potential customers. These partners may use cookies and similar technologies to track your browsing behavior across websites. We may share hashed email addresses or device identifiers to create custom audiences and measure campaign effectiveness, but we do not share sensitive personal information or detailed purchase histories with these advertising partners.
Legal and Safety Disclosures: We may disclose your information when required by law, in response to valid legal processes such as subpoenas or court orders, to protect the rights and safety of Mr. Bubble, our customers, or the public, to investigate or prevent fraud or security incidents, or in connection with business transfers such as mergers, acquisitions, or asset sales.
Aggregate Information Sharing: We may share anonymized, aggregated information that does not identify individual users with business partners, industry organizations, or researchers. For example, we might share statistics about the percentage of customers who prefer fragrance-free formulations or regional preferences for specific product scents.
We do not share your personal information with any parties not described in this Privacy Policy without your explicit consent.
Cookie Usage
Our website uses cookies and similar tracking technologies to provide essential functionality, remember your preferences, analyze site performance, and deliver personalized marketing experiences. Understanding how these technologies work empowers you to make informed choices about your privacy.
Essential Cookies: These cookies are necessary for basic website operations such as maintaining your shopping cart, remembering login credentials, enabling secure transactions, and ensuring consistent site functionality across your browsing session. You cannot opt out of essential cookies without limiting your ability to use our website effectively.
Performance and Analytics Cookies: We use analytics tools including Google Analytics to understand how visitors interact with our website, which product pages attract the most attention, where users enter and exit, and how effectively our educational content about dermatologist-tested formulas and hypoallergenic ingredients reaches parents researching safe bath products. These cookies collect anonymized usage data that helps us optimize the user experience.
Functionality Cookies: These cookies remember your preferences such as preferred language, region, product categories you’ve browsed, and communication settings. They enable personalized features that make your repeat visits more convenient.
Advertising and Marketing Cookies: Third-party advertising networks place cookies that track your browsing behavior across multiple websites to deliver targeted advertisements about Mr. Bubble products. These cookies may identify interests such as children’s bath products, sensitive skin solutions, or baby care items to show you relevant ads when you visit other websites or social media platforms.
Social Media Cookies: If you interact with social media sharing buttons or embedded content from platforms like Facebook, Instagram, or Pinterest on our website, those platforms may place cookies that track your activity for their own advertising and analytics purposes.
You can control cookie preferences through your browser settings by blocking or deleting cookies. Most browsers allow you to refuse all cookies or accept only specific types. However, restricting cookies may impact website functionality and your user experience. You can also opt out of interest-based advertising through industry opt-out tools such as the Digital Advertising Alliance’s consumer choice page or the Network Advertising Initiative opt-out page.
External Links
The Mr. Bubble website contains links to external websites including our retail partners like Amazon, Target, and Walmart, social media platforms, ingredient information databases, dermatological resources, payment processors, and other third-party services. These external sites operate independently and have their own privacy policies that govern how they collect and use your information.
We provide these links for your convenience and to enhance your understanding of our products, but we do not control these third-party websites and are not responsible for their privacy practices, content accuracy, or business operations. When you click a link to leave mrbubbleco.com, we encourage you to review the privacy policy of any website you visit before providing personal information.
The presence of external links does not constitute an endorsement of any third-party website or its practices, except in cases where we explicitly partner with trusted retailers and clearly identify them as authorized sellers of genuine Mr. Bubble products.
Security Measures
Protecting your personal information is a fundamental responsibility we take seriously. We implement comprehensive technical, administrative, and physical security measures designed to safeguard the data you entrust to us.
Data Encryption: We use industry-standard SSL/TLS encryption to protect information transmitted between your browser and our servers. This encryption ensures that sensitive data such as payment information and account credentials cannot be intercepted during transmission.
Secure Payment Processing: Payment card information is processed by PCI-DSS compliant payment processors that maintain the highest security standards for handling financial data. We do not store complete credit card numbers on our servers.
Access Controls: We limit access to personal information to authorized employees, contractors, and service providers who need the information to perform their job functions. These individuals are bound by confidentiality obligations and face disciplinary action or contract termination if they fail to meet these obligations.
Regular Security Assessments: We conduct periodic security audits, vulnerability testing, and risk assessments to identify and address potential weaknesses in our systems and processes.
Data Minimization: We collect only the information necessary for legitimate business purposes and retain it only as long as needed to fulfill those purposes or comply with legal obligations.
Despite our best efforts, no security system is completely impenetrable. While we strive to protect your personal information using reasonable security measures, we cannot guarantee absolute security against unauthorized access, hardware or software failures, or other factors that may compromise data security. If we become aware of a data breach that compromises your personal information, we will notify affected users in accordance with applicable legal requirements.
You play an important role in protecting your account security. Please create strong, unique passwords, do not share your account credentials with others, log out of your account when using shared computers, and notify us immediately at support@mrbubbleco.com if you suspect any unauthorized account activity.
User Rights and Choices
You have meaningful rights and choices regarding the personal information we collect and how we use it. We respect your autonomy and provide accessible mechanisms for exercising these rights.
Access and Correction: You may request access to the personal information we maintain about you and request corrections if that information is inaccurate, incomplete, or outdated. Log into your account to update your profile information, or contact us at support@mrbubbleco.com for assistance.
Marketing Opt-Out: You can unsubscribe from promotional emails at any time by clicking the unsubscribe link at the bottom of any marketing message or by adjusting your communication preferences in your account settings. Please note that even if you opt out of marketing communications, we may still send transactional emails related to your orders, customer service inquiries, or important account information.
Cookie Management: As described in the Cookie Usage section, you can control cookies through your browser settings and opt out of interest-based advertising through industry opt-out mechanisms.
Account Deletion: If you wish to close your account and request deletion of your personal information, contact us at support@mrbubbleco.com or call 1-800-699-6852. We will process your request within a reasonable timeframe, though we may retain certain information as required by law or for legitimate business purposes such as completing transactions, resolving disputes, or preventing fraud.
Do Not Track Signals: Some browsers transmit “Do Not Track” signals to websites. Currently, there is no industry consensus on how to interpret or respond to these signals, and our website does not alter its data collection practices in response to Do Not Track settings. We continue monitoring developments in this area.
Protection of Minors
Mr. Bubble has been creating safe, gentle, dermatologist-tested products for children since 1961, and protecting children’s privacy online is equally important to us. Our website is directed toward adult consumers—parents, guardians, and caregivers who purchase bath products for their families.
We do not knowingly collect personal information directly from children under the age of thirteen without verified parental consent. If you are under thirteen, please do not provide any personal information through our website. Instead, ask your parent or guardian to make purchases, sign up for newsletters, or contact us on your behalf.
If we learn that we have inadvertently collected personal information from a child under thirteen without proper parental consent, we will take immediate steps to delete that information from our systems. Parents or guardians who believe we may have unintentionally collected information from their child should contact us immediately at support@mrbubbleco.com or 1-800-699-6852, and we will promptly investigate and address the concern.
We encourage parents to monitor their children’s online activities, use parental control tools, and teach their children about online privacy and safety. While we create products that make bath time fun for kids, we create websites and collect data only from the adults who care for them.
CCPA Compliance
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section explains those rights and how to exercise them.
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain legal exceptions such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech rights.
Right to Opt Out of Sale: While Mr. Bubble does not sell personal information in the traditional sense, some data sharing with advertising partners might be considered a “sale” under the broad CCPA definition. You have the right to opt out of such sharing by contacting us at support@mrbubbleco.com or calling 1-800-699-6852.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. You will receive the same quality of service and pricing whether or not you exercise these rights.
Authorized Agents: You may designate an authorized agent to submit CCPA requests on your behalf by providing written authorization or proof of power of attorney. We may require verification of both your identity and the agent’s authority.
To exercise your CCPA rights, please submit a verifiable consumer request by emailing support@mrbubbleco.com, calling 1-800-699-6852, or writing to us at 10000 Valley View Road, Eden Prairie, MN 55344. We will verify your identity using information we already maintain and respond to valid requests within forty-five days, with the possibility of a forty-five-day extension if necessary.
GDPR Compliance
If you are located in the European Economic Area, United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with comprehensive privacy rights. We process your personal information only when we have a valid legal basis to do so.
Legal Bases for Processing: We process your personal information based on contractual necessity (to fulfill orders you place), legitimate interests (to improve our products and communicate about our brand), legal compliance (to meet regulatory requirements), or your consent (for marketing communications where consent is required).
Your GDPR Rights: You have the right to access your personal information, correct inaccuracies, request erasure (“right to be forgotten”), restrict processing, object to processing based on legitimate interests, request data portability to another service provider, and withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.
International Data Transfers: If we transfer your personal information from the EEA to countries outside it, including the United States, we ensure appropriate safeguards are in place such as standard contractual clauses approved by the European Commission or other legally valid transfer mechanisms.
Data Protection Officer: For GDPR-related inquiries, you may contact our privacy team at support@mrbubbleco.com, and your inquiry will be directed to the appropriate data protection personnel.
To exercise your GDPR rights, please contact us at support@mrbubbleco.com or write to 10000 Valley View Road, Eden Prairie, MN 55344. We will respond to valid requests within one month, with possible extensions for complex requests.
How Long We Keep Your Information
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.
Account Information: If you maintain an active account, we retain your profile information, purchase history, and communication preferences for as long as your account remains open. If you close your account or request deletion, we will delete or anonymize your information within ninety days, except where longer retention is required by law.
Transaction Records: We retain order and payment information for seven years to comply with tax, accounting, and regulatory requirements, even after you close your account.
Marketing Data: If you subscribe to our newsletter or promotional communications, we retain your email address and preference data until you unsubscribe or request deletion.
Website Analytics: Anonymized analytics data may be retained indefinitely for historical trend analysis and business intelligence purposes.
Legal Holds: If your information is subject to legal proceedings, investigations, or regulatory inquiries, we will preserve relevant data until the matter is resolved.
When personal information is no longer needed, we securely delete or anonymize it using methods designed to prevent unauthorized recovery or reconstruction.
Policy Updates
As our business evolves, privacy laws change, and technology advances, we may update this Privacy Policy from time to time. When we make material changes that significantly affect your rights or how we handle personal information, we will notify you by posting a prominent notice on our website, sending an email to registered users, or through other appropriate communication channels.
The “Last Updated” date at the top of this policy indicates when it was most recently revised. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information and respect your privacy choices.
Your continued use of our website and services after we publish changes to this Privacy Policy constitutes your acceptance of those changes. If you do not agree with the revised policy, please discontinue use of our website and services and contact us about closing your account.
Privacy Questions
We are committed to transparency about our privacy practices and to addressing your concerns. If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance with privacy-related matters, please contact us:
Email: support@mrbubbleco.com
Phone: 1-800-699-6852
Mail: The Village Company, 10000 Valley View Road, Eden Prairie, MN 55344